Blog
Insights, tips and news about modern websites.
Why Swiss SME websites stay invisible to Google and AI
Study of 2292 Swiss SME websites: 85 percent of the weakest sites fall short on SEO and content. What Google and AI assistants cannot find.
Read more →A website that gets found on both sides of the Röstigraben
Many SMEs near the Swiss language border have a website in German only or in French only. That leaves half their market on the table. Here is how to get found in both languages, on Google and in AI answers.
Read more →Conversion: why SME websites bring no customers
From our study of 2292 Swiss SME websites: 71 percent of the weakest sites offer no clear next step. The three most common faults and the fixes.
Read more →Is your website compliant with Swiss data protection law?
The revised Swiss Data Protection Act has applied since 1 September 2023. Many SME websites still fall short. What the revDSG requires and how to meet it in seven steps.
Read more →Bern or Zurich: which city has better websites?
From our study of 2292 Swiss SME websites: the city comparison between Zurich, Basel, Winterthur and Bern. And where the gap is really the largest.
Read more →Which sector has the weakest websites?
From our study of 2292 Swiss SME websites: which sectors have the weakest websites and which the strongest. With the full ranking.
Read more →Does AI recommend you? Get found in ChatGPT
More and more people ask ChatGPT instead of googling. If the AI does not name your business, you do not exist for those customers. Here is how GEO helps.
Read more →Study: only 9% of Swiss SME websites are up to date
amai! reviewed 2292 Swiss SME websites. Only 9 percent are up to date, a third need real work. All the numbers and the patterns.
Read more →What it means to be an AI native digital company
amai! is an AI native digital company and a single home for everything digital. What AI native means and how your business benefits.
Read more →Local SEO for Swiss SMEs: getting found nearby
How local search optimisation works and what Swiss SMEs can do to be found better in their region.
Read more →How to tell that your website is costing you customers
A website does not have to be broken to cost you customers. These are the signs that your site is holding visitors back and losing you enquiries.
Read more →Why a website subscription makes sense for small businesses
A website is never really finished. Why a website subscription is often a better choice than a classic one time project.
Read more →A professional web presence: the checklist for your company homepage
What should you look out for on a company homepage? The checklist for Swiss SMEs: the building blocks of a professional web presence that turns visitors into enquiries.
Read more →Common mistakes on SME websites and how to avoid them
The most common mistakes on small and medium business websites and how to avoid them, so your website builds trust.
Read more →Cyberattacks are no longer the exception: how we protect websites and web applications better
Bots, spam, DDoS and automated scans are now part of daily life online. We build security into websites and web applications by default and rely on Cloudflare, Vercel and deliberate choices.
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