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Insights, tips and news about modern websites.

Study: 638 Swiss SME websites analysed and the average is a 4.5

amai! examined 638 websites of Swiss SMEs. Average 4.5 out of 10, not a single website reaches a 7 and SEO is the biggest weakness. All the numbers, the patterns and the five fastest improvements.

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What it means to be an AI native digital company

amai! is an AI native digital company and a single home for everything digital. What AI native means and how your business benefits.

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Local SEO for Swiss SMEs: getting found nearby

How local search optimisation works and what Swiss SMEs can do to be found better in their region.

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How to tell that your website is costing you customers

A website does not have to be broken to cost you customers. These are the signs that your site is holding visitors back and losing you enquiries.

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Why a website subscription makes sense for small businesses

A website is never really finished. Why a website subscription is often a better choice than a classic one time project.

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What a professional website needs today

A checklist for Swiss SMEs: the key building blocks of a modern, trustworthy website that turns visitors into enquiries.

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Common mistakes on SME websites and how to avoid them

The most common mistakes on small and medium business websites and how to avoid them, so your website builds trust.

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Cyberattacks are no longer the exception: how we protect websites and web applications better

Bots, spam, DDoS and automated scans are now part of daily life online. We build security into websites and web applications by default and rely on Cloudflare, Vercel and deliberate choices.

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